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Pay Per Click
Overview - now i don''t pay for advertising - because Greg showed me how not to - I do however pay for an expensive program called trafficgeyser - i guess - yes it's expensive - but compared to what? Gregs methods taught me how to use these tools to get free leads and traffic - and I tell ya what - it's almost 100% fool proof :)
ANYHOW - here is PPC training if ya want it
Pay Per Click also known as PPC is the fastest and easiest way to drive high quality traffic to any website. You can get your website indexed in the search engines within minutes. PPC advertising will cost money so you will need a marketing budget for this.
What makes PPC so good is that anyone can set up an account in about 10 minutes. You can then set your daily budget to an amount that you can afford. E.g. If you only want to spend $10 per day all you would have to do is set your daily budget for your campaign to $10. Your ads would stop showing when your daily budget has been reached and would then reappear in the next days budget period. (24 hours)
Most search engines offer a PPC service. The 2 main ones are Google and Yahoo. You can also use MSN, Ask.com, and others. More information on other PPC search engines is listed below.
Here is a great FREE 5 day course by Perry Marshall that goes over Google Adwords in detail. Click Here to sign up for Perry Marshall's FREE 5 Day Email Course....
Google adwords is the most popular pay per click search engine. Adwords is my favorite traffic method because it requires the least amount of effort but, it does cost money. If you want to drive traffic to your site fast, then this is your ticket.
If you are new to PPC and Google Adwords I suggest that you look over Perry Marshall's Google Adwords Course and head over to Google Adwords and watch the videos.
Google Adwords can be tricky, and if you're not careful it can end up burning a hole in your pocket. The key to Google Adwords is to test and tweak your ads to find out what works best. It is important that you track your results and remove poor performing ads from your PPC campaign and only run with those that are producing results for you.
* Go to Google Adwords
* Watch Google Adwords Videos
* Google Adwords 5 Day Course
Plus Side to Google:
* Get traffic fast
* Set a budget to avoid over-spending
* Get top quality traffic 24/7
Down Side to Google:
* Some keywords cost a lot of money
* You could waste money if you don't know what you're doing
Yahoo Search Marketing
Yahoo Search is generally the second choice for pay per click advertising. What makes Yahoo different is that you will not spend as much money to have your ads index high for some of the more popular keywords. Having ads in both Google and Yahoo is probably the best thing to do, however if you're on a tight budget then you should just choose one or the other.
* Go to Yahoo Search Marketing
Plus Side to Yahoo:
* Doesn't cost as much per click
* Get bigger and better keywords
* Get high quality traffic 24/7
Down Side to Yahoo:
* Back office is confusing to understand at first
* Some ads get rejected
* Not as many people use Yahoo search
Keyword Research
Keyword research is unquestionably the most important part of creating an effective and affordable Pay Per Click marketing campaign.
The best way to choose your keywords is to visit the Google Keyword Tool and perform keyword research.
In our case the term "LIfe Path Unlimited" would be a choice for a broad keyword suggestion to research. The term 'Life Path' itself is not getting enough search volume
You can see from the term "LGN" that the keyword tool has given us some more targeted and specific keywords to choose from along with the current and average search volumes. The good news here is that people are actually searching for the term 'LGN' - however there are not a great deal of other terms to use
I would then go to keyewords such as
online business
work from home
work online
Pick keywords that are not too competitive. The less competitive it is the higher your ads will appear in the search for the same money. Your ad position is determined by your bid (maximum cost per click) and your daily advertising budget, so the more competitive the search term, then the more you will pay per click. Where possible try to find keywords that cost less money, and have less competition but still target your market.
Other keywords that could be used are names of other business opportunities. You can also use the names of big internet marketers and gurus. These keywords wont cost as much money compared to a keyword term like "work at home" but, they may be harder to get "triggered" in Google Adwords. This depends on the bid price you choose for each click.
Pay-Per-Click Advertisers
* Google
* Yahoo
* MSN
* Ask
* Miva
* 7Search
* Search123
ANYHOW - here is PPC training if ya want it
Pay Per Click also known as PPC is the fastest and easiest way to drive high quality traffic to any website. You can get your website indexed in the search engines within minutes. PPC advertising will cost money so you will need a marketing budget for this.
What makes PPC so good is that anyone can set up an account in about 10 minutes. You can then set your daily budget to an amount that you can afford. E.g. If you only want to spend $10 per day all you would have to do is set your daily budget for your campaign to $10. Your ads would stop showing when your daily budget has been reached and would then reappear in the next days budget period. (24 hours)
Most search engines offer a PPC service. The 2 main ones are Google and Yahoo. You can also use MSN, Ask.com, and others. More information on other PPC search engines is listed below.
Here is a great FREE 5 day course by Perry Marshall that goes over Google Adwords in detail. Click Here to sign up for Perry Marshall's FREE 5 Day Email Course....
Google adwords is the most popular pay per click search engine. Adwords is my favorite traffic method because it requires the least amount of effort but, it does cost money. If you want to drive traffic to your site fast, then this is your ticket.
If you are new to PPC and Google Adwords I suggest that you look over Perry Marshall's Google Adwords Course and head over to Google Adwords and watch the videos.
Google Adwords can be tricky, and if you're not careful it can end up burning a hole in your pocket. The key to Google Adwords is to test and tweak your ads to find out what works best. It is important that you track your results and remove poor performing ads from your PPC campaign and only run with those that are producing results for you.
* Go to Google Adwords
* Watch Google Adwords Videos
* Google Adwords 5 Day Course
Plus Side to Google:
* Get traffic fast
* Set a budget to avoid over-spending
* Get top quality traffic 24/7
Down Side to Google:
* Some keywords cost a lot of money
* You could waste money if you don't know what you're doing
Yahoo Search Marketing
Yahoo Search is generally the second choice for pay per click advertising. What makes Yahoo different is that you will not spend as much money to have your ads index high for some of the more popular keywords. Having ads in both Google and Yahoo is probably the best thing to do, however if you're on a tight budget then you should just choose one or the other.
* Go to Yahoo Search Marketing
Plus Side to Yahoo:
* Doesn't cost as much per click
* Get bigger and better keywords
* Get high quality traffic 24/7
Down Side to Yahoo:
* Back office is confusing to understand at first
* Some ads get rejected
* Not as many people use Yahoo search
Keyword Research
Keyword research is unquestionably the most important part of creating an effective and affordable Pay Per Click marketing campaign.
The best way to choose your keywords is to visit the Google Keyword Tool and perform keyword research.
In our case the term "LIfe Path Unlimited" would be a choice for a broad keyword suggestion to research. The term 'Life Path' itself is not getting enough search volume
You can see from the term "LGN" that the keyword tool has given us some more targeted and specific keywords to choose from along with the current and average search volumes. The good news here is that people are actually searching for the term 'LGN' - however there are not a great deal of other terms to use
I would then go to keyewords such as
online business
work from home
work online
Pick keywords that are not too competitive. The less competitive it is the higher your ads will appear in the search for the same money. Your ad position is determined by your bid (maximum cost per click) and your daily advertising budget, so the more competitive the search term, then the more you will pay per click. Where possible try to find keywords that cost less money, and have less competition but still target your market.
Other keywords that could be used are names of other business opportunities. You can also use the names of big internet marketers and gurus. These keywords wont cost as much money compared to a keyword term like "work at home" but, they may be harder to get "triggered" in Google Adwords. This depends on the bid price you choose for each click.
Pay-Per-Click Advertisers
* Yahoo
* MSN
* Ask
* Miva
* 7Search
* Search123
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